Privacy policy

Last updated: May 16, 2026

Dark Frame operates this store and website, including all information, content, features, tools, products, and services in order to provide you, the customer, with a proper shopping experience (the “Services”). Dark Frame is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services, or communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, the Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read and understood this Privacy Policy, including how your information is collected, used, and disclosed.

Personal Data We Collect or Process

When we use the term “personal data,” we refer to information that identifies or can reasonably be linked to you or another individual. Personal data does not include anonymized information that cannot identify or be associated with you. Depending on your interaction with the Services, where you live, and as permitted or required by applicable laws, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact details including name, billing address, shipping address, phone number, and email address.
  • Financial information including credit card numbers, debit card numbers, financial account details, payment card information, transaction details, payment method, payment confirmation, and other payment-related information.
  • Account information including username, password, security questions, preferences, and settings.
  • Transaction information including products viewed, added to cart, wishlist items, purchases, returns, exchanges, or deleted items, as well as previous transactions.
  • Communications with us including information included in messages sent to us, for example customer support inquiries.
  • Device information including browser type, IP address, device identifiers, and network connection data.
  • Usage information including how and when you interact with the Services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide personal information.
  • Automatically through the Services, including through your device and through cookies or similar technologies.
  • From our service providers, including when they collect or process data on our behalf.
  • From business partners or third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal data to provide the Services and fulfill our contract with you, including:

  • processing payments
  • fulfilling orders
  • remembering preferences
  • sending account notifications
  • handling returns and exchanges
  • creating and managing your account
  • arranging shipping
  • enabling reviews
  • personalizing your shopping experience with product recommendations

Marketing and Advertising

We may use your personal data to send marketing, advertising, and promotional communications by email, text message, or mail, and to display personalized ads on our Services or third-party websites.

Security and Fraud Prevention

We use your personal data to:

  • authenticate accounts
  • provide secure payment experiences
  • detect and investigate fraudulent or illegal activity
  • protect public safety and our Services

You are responsible for protecting your login credentials and should never share them with others.

Customer Support and Communication

We use your information to:

  • respond to inquiries
  • provide customer service
  • maintain our business relationship with you

Legal Reasons

We may use personal data to comply with applicable laws, legal processes, government requests, investigations, disputes, or to enforce our policies and protect our rights.

How We Share Personal Data

We may disclose your personal data to third parties under the following circumstances:

  • With Shopify, vendors, and service providers who perform services on our behalf (such as payment processing, analytics, IT management, customer support, fulfillment, and shipping).
  • With marketing and advertising partners to provide personalized advertising.
  • When you request or authorize us to share information with third parties.
  • With affiliates or companies within our corporate group.
  • In connection with business transactions such as mergers or bankruptcies.
  • To comply with legal obligations or protect our Services and users.

Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal data to provide and improve the Services. Data submitted to the Services may be shared with Shopify and third parties located in other countries.

We also use advanced Shopify features that may combine information collected from your interactions with our store, other merchants, and Shopify itself. In such cases, Shopify acts as the data controller responsible for processing your personal data.

For more information, please review Shopify’s Consumer Privacy Policy:
Shopify Privacy Policy

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of such third parties.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal data from minors under the legal age in your jurisdiction.

Data Security and Retention

No security measure is completely secure, and we cannot guarantee absolute security. Personal data is retained only as long as necessary to:

  • maintain your account
  • provide Services
  • comply with legal obligations
  • resolve disputes
  • enforce agreements

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access your personal data
  • Request deletion of your data
  • Correct inaccurate information
  • Receive a copy of your data
  • Transfer your data to another provider
  • Manage marketing communication preferences

If you reside in the UK or EEA, you may also have the right to:

  • Object to processing
  • Restrict processing
  • Withdraw consent

You may exercise these rights by contacting us using the details below.

Complaints

If you have concerns about how we process your personal data, you may contact us directly or file a complaint with your local data protection authority.

International Transfers

Your personal data may be transferred, stored, or processed outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this website with an updated revision date.

Contact

If you have questions regarding this Privacy Policy or wish to exercise your rights, you may contact us at:

Email: darkframe2024@gmail.com